Backcountry Magazine2025
LUX Life is redefining the women's ski trip
A feature on how Alenka Mali built a expedition company that treats comfort and backcountry ambition as the same goal.
Read coveragePress & Media
What they're saying.
Coverage, interviews, and recognition for the work we do in the backcountry and beyond.
"LUX Life isn't just a ski trip · it's a recalibration. The kind of week you reference for years afterward when you're trying to explain what confidence feels like."
Backcountry Magazine · 2025
Skiing Today2024
The sail-to-ski weeks changing Arctic travel
Our Finnmark expedition was profiled as one of the most innovative ski-trip concepts of the season.
Read coverageWomen in the Wild Podcast2024
Episode 47 · Alenka Mali on building a women-first guide service
A 90-minute interview on founding LUX Life, the scholarship program, and leading in a male-dominated industry.
Read coverageOutside Online2023
The best hut-based weeks for women skiers
Our Argentina backcountry retreat was named among the year's standout guided weeks.
Read coverageOaxaca Times2023
On the Emerald Coast with LUX Life
A local feature on our climbing-and-surf weeks and their impact on the Puerto Escondido community.
Read coverageAdventure Travel Trade Association2022
LUX Life · Scholarship Program of the Year (finalist)
Recognized for opening backcountry access to women who couldn't otherwise afford a guided week.
Read coverageMedia inquiries
Press kit & interviews.
For press inquiries, interview requests, or high-resolution brand assets, reach out to Alenka directly. We're happy to provide images, founder bios, and trip statistics on request.
alenka@lux-snow.com